UK Affiliate Agency Landscape 2026
This first AMA research snapshot describes the structured agency records currently in our directory. It is a directory-derived sample, not a census of every UK agency.
What this dataset can tell us
The snapshot helps buyers understand how capabilities are represented across AMA’s researched directory: network experience, sectors, geographic coverage and whether agencies explicitly evidence areas such as creators, editorial/content and incrementality.
What it cannot tell us
The sample is not exhaustive and should not be used to estimate total UK agency market share. A missing capability can mean that AMA has not yet found explicit public evidence, rather than that the agency does not offer it.
Methodology
AMA records structured agency attributes from first-party agency websites, network/platform agency directories and other primary sources where practical. Each profile carries a verification date. This snapshot is calculated directly from those records, so it updates as the directory grows.