Guides & resources
Affiliate Marketing Guides
Practical guidance for brands evaluating agencies, networks and programme strategy.
How to choose an affiliate agency
A buyer’s evaluation framework.
Affiliate agency pricing
Commercial models and comparison questions.
What does an affiliate agency do?
Scope, responsibilities and value.
Agency vs in-house
How the operating models compare.
Awin agencies
Finding agencies with Awin experience.
How AMA reviews agencies
Our evidence and transparency standards.