How AMA Reviews Affiliate Agencies

What we record

Agency location, service scope, platforms, sectors, markets, published case studies, publicly available commercial information and the date information was last checked.

Primary sources first

Where possible, factual profile claims are checked against agency websites, affiliate-network partner directories and other first-party sources.

Pricing

Where current pricing cannot be verified from a reliable public source, AMA displays “Pricing on request” rather than estimating a fee.

Matching

Matching considers the requirements submitted by a brand against structured agency attributes. A commercial relationship may exist with an agency, but should not override basic suitability criteria.

Corrections

Agencies can request factual corrections. Material changes should be re-verified before publication.