Growth guide
Affiliate Publisher Recruitment
Publisher recruitment is the process of identifying, approaching, onboarding and activating partners that fit a brand’s audience, commercial objectives and programme strategy.
Build from gaps, not volume
Effective recruitment starts with the existing partner mix and competitor landscape. The goal is not simply to add hundreds of affiliates, but to recruit partners capable of reaching relevant customers in ways the current programme does not.
Partner types
Potential partners include editorial and content publishers, creators, loyalty and cashback communities, closed-user groups, comparison services, technology partners, subnetworks and strategic brand partners.
Activation is part of recruitment
An approved publisher that never creates content, launches a placement or drives qualified traffic has limited value. Recruitment should therefore include onboarding, commercial negotiation, content or offer planning and ongoing development.